4th

PHARMA
OMNICHANNEL
HCP EngagementCONFERENCE

10-11 March 2026

A

ABOUT THIS EVENT

Next-Generation Omnichannel: Elevating The HCP Experience

Join us at The 4th Pharma Omnichannel HCP Engagement Conference in Barcelona on March 10 & 11, organized By UBIQ Events.
This flagship event brings together Top Pharma leaders and thought innovators to exchange expertise and share real-world case studies on advancing omnichannel engagement with healthcare professionals (HCPs).

Over two dynamic days, the conference will explore the most pressing challenges and opportunities in pharma omnichannel marketing, with a sharp focus on:
1 - Omnichannel & HCP Engagement Strategies
2 - Customer Experience, HCP Preferences & KPI's
3 -AI, Data, Technology & Platforms
4 - Ethics, Privacy & Regulation

Join us to Learn and Network With Senior Pharmaceutical Leaders Through Interactive Stand-Up Discussions, An Exclusive Networking App, Cocktail Reception, Hosted Lunches, And Coffee Breaks.

Where

Barcelona
Central Located Hotel**** TBA

When

Tuesday to WednesdayMarch 10 to 11, 2026

Register Now

Industry Leaders

The Speakers

March 2026 will bring a lineup of industry leaders who are at the forefront of omnichannel HCP engagement. Discover the insights and experiences these leaders bring as they share their visions on the future of healthcare communication, the impact of emerging technologies, and strategies for effective omnichannel implementation.
Many others speaker will be confirmed on the next days!

Barry Daly

Head of Medical Excellence and Omnichannel

Maria Nieves Alvarado

Associate Director, Omnichannel Marketing Excellence - International Market

Paul Bridgeman

International Head Omnichannel & Engagement

Frederik Andreas

Senior Director, Digital Customer Engagement & Digital Excellence

Florian Gäng

Director, Global Customer Experience Strategy

Karol Wolak

Global Omnichannel Excellence Lead - Director

Madelene Borgvall

Associate Director, Global Brand Lead

Sebastian Cudny

Marketing & Medical Director

Morgwn Shaw

Associate Director - Omnichannel Experience, Strategy, Planning & Production

Nico Renner

Product Manager Oncology Switzerland

Vikram Mohan

International Director, Omnichannel Marketing & Content Enablement

Federico Baldelli

Global Associate Director Omnichannel

Pierre Metrailler

CEO

Outstanding Content

Key Topics

Modern Leadership 4.0: When Empathy and AI Become Team Members
Achieving Medical Impact With Omnichannel
KOLs, DOLs & the Future of Inbound Engagement: How Pharma Can Earn Attention in a World of Scarcity
Turbocharging the Field force to Become the Orchestrators of a True Omnichannel Experience
The Journey from Multichannel To Omnichannel: Lessons Learned From a Case Study
How Can Pharma Maximize Gen AI Today ?
Beyond the Buzzwords & Filters: Genuine Insights on Omnichannel Change
Escaping the Efficiency Trap - CX as an Organizing Principle for highly Effective Teams

Testimonials

What People Say About Our Events

Trusted by industry leaders and innovators worldwide.

"We had a really collaborative conversation, and what I noticed is that we had a lot of people from pharma, from different functions within the industry. I think that’s really healthy because to get omnichannel done, it’s a truly cross-functional effort. It was reassuring to hear people facing the same challenges and how they’re tackling some of those problems. I found it a really useful bag"

Rick Hollis

Customer and Business Excellence Director

"There are a few things I really liked about the event:
First: My talk about empathy and the buyer transformation program was very well received, many thanks for that, I'm humbled by that, and it stirred up good conversations.
Second: The networking. Talking to other experts in the pharma industry is extremely valuable to me. I really like that the topic of effectiveness was discussed a couple of times by vendors but also by representatives of pharma companies, because it's not all about efficiency, it's about doing the right thing and doing it right."

Florian Gaeng

Director, Global Customer Experience Strategy

"It’s an intimate environment that fosters closer connections and gives the opportunity to actually have a proper conversation with someone."

Claude Waddington

MD, Principal Consultant, ComEx Strategy

"The 2nd Pharma Omnichannel HCP Engagement Conference was a truly insightful and collaborative experience. I especially valued the mix of strategic perspectives and practical case studies, as well as the engaging discussions with peers across the industry. The event created a fantastic platform to share ideas and learn from each other. I left inspired and with new approaches to apply in my own work."

Maria Nieves Alvarado

Associate Director, Omnichannel Marketing Excellence - International Market

"I really enjoyed hearing the different points of view from all the colleagues and the broad experience they bring. It’s very helpful for all of us working in omnichannel; dealing with customers, identifying what works best for them, understanding the main problems they face, and how they’ve been able to solve them."