toP tIER cONTENT

Event Schedule

Event Schedule - Day 1
Day 1May 12, 2025
Coffee Cup

8:30 AM

Registration and Morning Coffee

Registration
8:55 AM
Opening Remarks From The Organizer and Chair
Opening
Olivera Dimitrovska, Customer Engagement Director at Novo Nordisk
09:00 AM
Scaling  Omnichannel Strategies From Global to Regions: Adapting Strategies for  Regions/Markets While Maintaining Consistency
by Olivera  Dimitrovska Customer  Engagement Director - Novo Nordisk
Keynote
Olivera Dimitrovska, Customer Engagement Director at Novo Nordisk
09:40 AM
TBA
Keynote
Coffee Break
10:20 AM
Coffee Break
Coffee
Mads Schjølin, Partner, Head of Digital Customer Engagement at Implement Consulting
10:50 AM
HCP Lead Generation – Omnichannel in Pharma: Get Inspired by How Other Pharma Companies Drive Prescriptions Through Campaigns Combining Digital Channels and Field Force
by Mads Schjølin Partner, Head of Digital Customer Engagement - Implement consulting group
Sponsored Keynote
Shana Owen, Business Development Manager – UK/Europe at Vivanti
11:30 AM
Driving Efficiency: AI Solutions for Field Force Evolution
by Shana Owen Business Development Manager - UK/Europe - Vivanti
Sponsored Keynote
Daniel Arroyo, Ex Senior Global Director Commercial Operations at AstraZeneca
12:00 PM
Hype vs. Reality: Testing the ROI of Omnichannel to kick the tires of AI
by Daniel Arroyo Ex Senior Global Director Commercial Operations - AstraZeneca
Keynote
Lunch
12:40 PM
Lunch
Lunch
David Granjo, Business unit Director at Sobi
13:50 PM
Harnessing the Power of Collaboration for Insight Generation in Rare Diseases
by David Granjo Business Unit Director, Haemophiliar - Sobi
Keynote
Dr. Friderike Bruchmann, founder and CEO of XO Life
14:30 PM
How to Support HCPs in Efficient Patient Handling
by Dr. Friderike Bruchmann Founder and CEO - XO-Life
Sponsored Keynote
Pierre Metrailler, CEO at Onomi by SpotMe
14:45 PM
Congress Excellence for Medical and Commercial Teams: Engagement, Analytics, and Action
by Pierre Metrailler CEO - Onomi by SpotMe
Sponsored Keynote
Alexandros Athanasiou, Head of Marketing Excellence - Japan Oncology Business Unit5 at Takeda
15:15 PM
Driving Success with HCP360: Integrating Omnichannel Approaches in Pharma
by Alexandros Athanasiou Head of Marketing Excellence - Japan Oncology Business Unit - Takeda
Keynote
Coffee Break
15:55 PM
Coffee Break
Coffee
Carla Bellver, Pharma SME I Analytics & Business Insights Executive Manager at  SDG Group
16:20 PM
AI-Powered Insights: Transforming HCP Engagement for Sales Reps
by Carla Bellver Pharma SME I Analytics & Business Insights Executive Manager - SDG Group
Sponsored Keynote
Javier M Floren, CEO at 3DforScience
17:00 PM
From Static to Smart: Modular and Interactive Content to Engage with HCPs Better
by Javier M Floren CEO - 3DforScience
Sponsored Keynote
Ryan Twiname, Head of Global Digital Engagement Strategy at Leo Pharma
17:30 PM
Meeting of the Minds? How Virtual Events are the Best Medicine for Pharma / HCP Engagement
by Ryan Twiname Head of Global Digital Engagement Strategy - LEO  Pharma
Keynote
photo
18:10 PM
Panel Discussion: TBA
Moderator TBA
Panel
Cocktail Reception
18:50 PM
Cocktail Reception
Cocktail
Day 2May 13, 2025
Coffee Cup
08:30 AM
Registration and Morning Coffee
Registration
08:55 AM
Opening Remarks From The Organizer and Chair
Opening
Florent Hassen, Global Data Science & Artificial Intelligence Lead at Roche
9:00 AM
Driving Success with HCP360: Integrating Omnichannel Approaches in Pharma
by Florent Hassen Global Data Science & Artificial Intelligence Lead - Roche
Keynote
Behsad Zomorodi Founder and CEO at phamax
09:40 AM
Beyond Efficiency: How AI Unlocks Creativity in Pharma Content
by Behsad Zomorodi Founder and CEO - Ariya
Sponsored Keynote
Coffee Break
10:10 AM
Coffee Break
Coffee
Daphne Benichou, Head of Omnichannel, GTMc  Key Markets (SPC, GenMed, Vaccines) at Sanofi
10:40 AM
From Data to Decisions: The AI-Powered Omnichannel Journey
by Daphné Benichou Head of Omnichannel, Key Markets - Sanofi
Keynote
Jag Singh, Global Omnichannel Lead Rare Diseases at CSL Vifor
11:20 AM
Failure To Thrive: Powering Purposeful Personalisation For High Precision Engagement Impact
by Jag Singh Global  Omnichannel Lead Rare Diseases - CSL Vifor
Keynote
Sebastian Cudny Marketing & Medical Director - Fresenius Kabi
12:00 PM
Pharma Marketing DNA: Unlocking the Future of Patient-Centric and AI-Driven Strategies
by Sebastian Cudny Marketing & Medical Director - Fresenius Kabi
Keynote
Lunch
12:40 PM
Lunch
Lunch
photo
14:00 PM
Stand Up Discussion
Roundtable
Anastasia Roshchina, Head Of Marketing at Haleon
14:50 PM
Emerging Trends in HCP Preferences for Digital Engagement: Insights From the Latest Research on How HCPs Engage with Pharma Content
by Anastasia Roshchina Ex-Head of Marketing - Haleon
Keynote
Vincenzo  Saccà, Customer  & Sales Excellence Ass. Director at Shionogi
15:30 PM
Use of the Omnichannel in the Real World ( How to Make the Sales Force More Involved? )
by Vincenzo  Saccà Customer & Sales Excellence Ass. Director - Shionogi
Keynote
Antonio Velasco Chief Information Officer (CIO) Spain - AstraZeneca
16:10 PM
Closing Coffee Break
Closing
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